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Hero Central

Sunday, April 30, 2017

My latest project is a pretty exciting venture, I am part of a small but rapidly growing team, who are pulling together a massive undertaking. Put simply, US VR Global Inc represents a combination of traditional publishing, digital content creation and large scale Virtual Reality focused Theme Parks. Each of these distinct business channels will build a value proposition for specific brand partners, enhancing both their offline presence and online exposure whilst in the process creating a 360 degree marketing platform.

 

US VR Global Inc, are at the forefront of a new paradigm in the realms of augmented reality enhanced publishing, this includes, AR Trading Cards, Product brochures, Board Games, and business cards. This traditionally printed, but technologically enhanced media provides a powerful springboard to the online world of proprietary digital content, enabling us to scale very rapidly and build a subscriber base of millions of users via our in-house developed, Online mobile gaming, 3D content and animation, which in turn will drive extensive Social media engagement.

 
Underpinning these 3 Pillars is a carefully crafted loyalty program where all activity, engagement and promotion undertaken by the customer builds their equity in the Hero Central Currency, which can then be redeemed through each of these divisions. All of which ultimately drive customers to our brand centric Virtual Reality Theme Parks.

 
Our flagship Theme Park, Hero Central, expected to be the largest of its kind in the world, will reside in an unprecedented 170,000 square foot location in Malaysians largest city Kuala Lumpur.

  
The Concept
 
VR Global is creating a seamless ecosystem which combines, enhanced VR Augmented Publishing, Proprietary Digital Content Creation and a cutting edge Virtual Reality based Theme Park.

  
We are embracing the best elements of traditional publishing which is distribution and offline marketing, along with the incredible opportunity afforded through the power of the internet in capturing millions of customers via online gaming downloads and digital content subscriptions and underpinning it with a bricks and mortar business which creates a solid, asset backed source of recurring income.

  
No other company has sought to embrace these 3 emerging industries to create a marketing and branding ecosystem where each feed and enhance the efficacy and profitability of the other.

  
Imagine:

 The Local influence of Brand Focused retail driven traditional Publishing
Acquiring the tremendous quantum of digital subscribers of an Instagram, Pokémon Go or an Uber
A globally recognised Iconic Virtual Realty theme park with more than a million paying clients walking through the turnstiles every year.
Partnering with Global and Local Brands to empower them to engage with their customers on a platform of unprecedented scope and influence.
 

 
This is the Hero Central Digital Platform.

  
Across four separate zones over 100 separate rides, attractions, digitally interactive AR and VR Experiences will be available within the park, taking best of breed content, games, technology and simulators from around the world in a global showcase of the potential for VR & AR.

  
Hero Central
 
Hero Kids: younger demographic digitally interactive experiences
Hero Power: First Person Shooters, Racing SIM’s, motion tracking arenas.
Hero Challenge: Augmented Reality enhanced rock climbing, trampolines and parkour
Hero Ride: State of the ART VR rides and proprietary 3D motion systems
 

 We are actively acquiring proprietary technology platforms which will enable us to create unprecedented VR simulation experiences without the usual associated disorientation and nausea, whilst also enabling us in to continually innovate and introduce new experiences with unrivalled alacrity, taking content from any source and displaying it on any medium.

Overarching centrally managed billing, tracking and back office systems using state of the art contactless biometric scanning provide a centralised management for multiple revenue centres and globally disparate parks.

 The Team
 
The team at VR Global are truly world class with a breadth of experience and capabilities across the various domains and an enviable track record for execution; a savvy mix of internet pioneers, experienced management professionals, award winning artist, animators and game developers, seasoned entrepreneurs and finance wizards.

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